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Social Copywriting 2.0
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SOCIAL COPYWRITING 2.0
Learn the vital skills necessary to write sales copy that actually works for the Internet Age.
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SOCIAL COPYWRITING 2.0
Social Copywriting 2.0 contains critical information you need to make money selling your product or service online!
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SOCIAL COPYWRITING 2.0
You are about to learn the secrets of writing and using the most effective sales copy possible to help you make huge profits!
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SOCIAL COPYWRITING 2.0
You can make money with the right kind of dynamic, effective sales copy that influences all of your prospects every day!
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BLOG POST # 1
Communicating Influentially
Today we will talk about why you need to communicate influentially and what it
involves.
If you are serious about being successful in an online business, then you must be
willing to work hard to communicate with your buyers. If you aren't willing to put in the
kind of time needed to make your web site zing with commerce, then you need to take a
serious look at your motivation for being in business in the first place.
Being online has a certain cache, but it also requires hard work, lots of research,
lots of time and a dedication to providing your customers with not only what they want
but also excellent customer service. If you don't provide either of those things, are not
available to answer their questions, don't provide fresh content rich copy for your site, and
update it with a regularity bordering on the obsessive, you will not be as successful as you
would like to be. And what would the point of having a web site be if your product
doesn't sell?
Before you can be a success in building a business and be a success in
communicating, you need to know how to learn … to learn.
No, this isn't a typo. If you can't learn to LEARN then you will not earn. You need
a good attitude to learn to build your business and to communicate. No two ways about
it. That would involve attitudes, notably yours!
Think about attitudes. We see and hear them daily with everyone we deal with and
speak to either in person, on the phone or by email. You know if you speak to an
upbeat, positive person you come away feeling pretty great yourself. The "positive" was
communicated in a positive way. On the other hand if you wind up talking to a little
Bridge Troll with an attitude, you will come away feeling grumpy and stressed.
You cannot communicate in a positive way if you have had "attitude" handed to
you. And you cannot communicate in a positive way if YOU have "attitude" either. As
bizarre as this may sound, the way you write your website copy can be directly affected
by your attitude and choice of words and phrasing. And if your attitude isn't in the right
frame of mind, people reading your website WILL know.
So if you fee you have the right kind of attitude and you are willing to learn to
LEARN, it's time you got the education you need to turn that willingness to learn, great
attitude and desire to make some serious money into a reality with the knowledge you can
gain from the "Dynamic and Influential Copywriting" eCourse. So now what do you need
to do next?
You have an amazing opportunity right now to find out exactly how to create your
fortune by learning "Dynamic and Influential Copywriting". People just like you are
succeeding with this information every day, so why not join them?
Click here to take the first steps to amazing profits from writing sales copy that
actually sells:
http://www.YOUR-AFFILIATE-LINK.com
To Your Success,
YOUR NAME
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BLOG POST # 2
Dynamic and Influential Copywriting
IDENTIFYING YOUR AUDIENCE IS POWER! You need to figure out what your
market potential is and then know it inside and out. You obviously choose your product
or service because you feel it appeals to people.
Do you know why it appeals to other people and not just you? If not, better find
out fast. How will it benefit them? You need to know these things to talk to your market.
This is important because the larger your market, the wider your target markets become.
The wider your target markets, the better the growth for your business.
To understand just how large your market potential really could be, you need to
know what your product or service offers to people, how it will benefit them and why
they need your product or service. If you for instance weight loss products, you will
know instantly that virtually everyone, of every age, is concerned about their weight. In
fact the weight loss industry is booming. Thus your marketplace suddenly becomes one
without barriers. You can market to anyone, anywhere, regardless of age, job or
geographic location.
Don't kid yourself about your market either; you will need to work your market to
succeed. You will need to invest time, and yes - money, into making sure you have
up-to-date training, product knowledge and are committed to your product/service. Your
online business is just like any other "traditional" business, it has to be worked to be
successful.
Your product/service will not sell itself, nor will it generate income on its own, or
find you leads, or help you with targeting your markets. YOU need to do those things.
And, if you do them in a slow, sure and steady way, then you can make your sales copy
writing skills really pay off. Obviously there is not much sense in putting extremely well
crafted sales copy that flows and dynamically leads the reader to think it is their idea that
they need to BUY NOW if the reader has no real interest in your product. So again, now
what do you need to do next?
If you are sure the market you are targeting has intense interest in your type of
product, then absorb the knowledge you need to write the kind of sales copy that will
convince them YOUR product is the one they need.
Click here to take the first steps to amazing profits from writing sales copy that
actually sells:
http://www.YOUR-AFFILIATE-LINK.com
To Your Success, YOUR NAME
| BLOG POST # 3
SELLING THE BENEFITS
To inform your customers of what you can offer them, you want to communicate
your intentions/goods/services etc. to them but not necessarily logically. The way to
accomplish that is through Emotional Response Writing.
Emotional response writing is an e-mail, newsletter or sales letter/page written to
persuade the reader to place an order, request more information, or to show support for a
product or service. It gently taps the reader on the shoulder to take a specific action. To
do that, you make an OFFER to the reader, NOT an announcement. The letter/e-mail etc.
needs to go to the right target audience, appeal to their wants/needs and be useful and
informative.
By getting your audience to take action (a call to action) means a "sell" of sorts -
but a soft sell. It will also mean you'll need supportive documentation, other flyers,
pamphlets or what not, since if you use a sales letter, it often doesn't do the entire job of
selling for you. Getting Started
You need to know your products and services inside out. Nothing takes the place of
your knowledge and how you present yourself. You'll need to have resources on hand in
addition to what you know, things like - online resources, ads, articles, newsletters books
etc.
Next; sort out the benefits from the features of your products/business/service.
What does the product do for the prospect that needs/wants it? What do they get or gain
from buying it? What is the unique selling point of your product/business/service?
A benefit is the specific outcome or result of a specific feature of your product or
service. Benefits motivate people.
Before you start writing to tell people what you can offer them, you need to ask
yourself some questions. For example, how am I going to market this product/service?
Will you need other information to go along with your letter? What do you need? Who is
your competition? How are they marketing their product?
What benefits can you offer your customers that the competition can't? (This is a
crucial benefit!) How much money do you want to spend on advertising? Are your
marketing goals/hopes realistic? Who is actually your buyer?
Why would your customers want to buy what you offer them? The most common
"why" is fear of missing out on something. Does your offer appeal to their emotional
needs? That's the BIG question. So guess what's next?
Obviously you need to know more about how to produce your own sales copy using
Emotional Response Writing. It's all in "Social Copywriting 2.0."
Click below to gain the understanding of the rest of what it takes to make amazing
profits from writing sales copy that actually sells:
http://www.YOUR-AFFILIATE-LINK.com
To Your Success,
YOUR NAME
| BLOG POST #4
SALES COPY MADE EASIER
Writing sales copy isn't all about content. It is also about presentation. If you picked
up a brochure on a table and all you saw was one giant paragraph, odds are you would put
it right back without reading it much.
In this multimedia age, people expect to be fed information in a way that is so
easily digestible that it has almost been "pre-chewed" for them. That means, they don't
want copy that is too hard to decipher, that is hard to read, or that makes them tired after
they're done reading it.
Here are some simple presentation skills that you should use in all your sales copy
to help your copy jump out of the page, grab the reader's attention, all the while they are
being fed the most important benefits of your product or service.
PAY ATTENTION TO WHITE SPACE
Your web page or paper is your canvas. You don't want to fill every inch of your
canvas with words. Leave some white space for the reader to appreciate. This serves two
functions.
> One, it is more visually appealing.
> Two, it is less tiring on the eyes.
If you have very little white space, what ends up happening is that your copy looks
cluttered and too difficult to wade through. This may seem trivial, but it is actually one of
the most important pieces of information on good web page design and copywriting.
In this age of multitasking and digitized communications, having to wade through a
ton of copy to get a message across is just too much work for many people, especially
those who are busy.
You don't know when the visitor actually is finding your website. They might be at
work on their lunch break. They might have stumbled on it from a search engine. They
might even have had a friend tell them about it on a social networking site. Odds are, they
aren't going to want to give you more than three minutes top to make a good impression.
If that impression is one of clutter and disorganization, you will have lost a visitor
potentially before they've even read a single word.
GROUPING AND EMPHASIS
If you want to add white space without ruining your copy, there are several ways to
do it. The most obvious is to write copy that sells the benefits in bulletted lists.
Take a look at the following two examples.
Introductory Paragraph One
Welcome to our website! We are selling organic products that we think you will
love. We are committed to bringing you the most natural products from around the world
and making it easy for you to shop for them in the comfort of your own home. Look
through our great selection of health and beauty products to find something right for you.
Well? What did you think? Booooring. Not only boring, but it was a cliché from
the get go. How many sites have you gotten to that say welcome to our website? Do you
see how the first paragraph talks about the company but in such vague terms and in one
continuous monologue that basically is asking you to lose interest? Let's try it again.
Introductory Paragraph Two
100% Certified Organic Products From Around The World
We proudly offer: " Unique and practical products to improve your health "
Quality products that bring out your natural inner beauty " Over 20,000 items in
stock from 15 different countries " Money back guarantee " Free shipping on orders
above $50
Do you see the difference here? You have sold the benefits of your particular
website offering. You did it in fewer words than the first paragraph and you did it with
ample white space. Bullets and lists are perfect for this.
This example should prove to you that grouping your information in bulleted lists
could have a dramatic effect on the presentation and communication therein. In this world
of byte-sized operations, people are used to getting things this way. They don't want to
have to dig through a large amount of copy to find out exactly what you are selling and
what makes it so special.
If you paid close attention to this example, you will also notice that some words
were bolded. This type of visual emphasis can also drill in your benefits without having
to add more words.
You can also use different fonts, underlining and other types of visual effects to
make some words have higher memory stickiness than other words. This is not only
useful for getting your point across to people, but some search engines even add some
weighting to words that have been bolded and underlined.
So, be very careful how you decide to create emphasis. There are traditional areas
where emphasis is given, however, like titles and paragraph headings.
TITLES AND HEADINGS
If you go back and read this ebook and pay attention to the headings, you will see
that they are done differently to give them individual emphasis. The chapter headings are
bold, very large, and left adjusted on the page.
The subtitles and headings have their own unique formatting depending on whether
they are groupings within a chapter or headings within a sub-grouping. All this is NOT
just to give you a nice outline of how the content is flowing, (although it is good for this).
It's also to create the layout of the ebook and to add some white space to the text. It is far
more visually appealing and easier to read then if it had been one entire paragraph from
start to finish.
In web copy, it is sometimes admissible to separate larger paragraphs into two
smaller paragraphs, even though they are on the same theme. The reason is that you don't
want your page to look like one giant paragraph and website space is more at a premium;
which brings us to another point about white space.
The first three inches at the top of your web page are the most visible on every
computer platform out there. This is the space to capture people's attentions. Don't waste
it with an advertising banner UNLESS you are getting paid big bucks to do so.
Obviously you need to know more about how to produce your own sales copy using
"Grouping and Emphasis" and it's all in "Dynamic and Influential Copywriting "
Click below to gain the understanding of the rest of what it takes to make amazing
profits from writing sales copy that actually sells:
http://www.YOUR-AFFILIATE-LINK.com
To Your Success,
YOUR NAME
| BLOG POST #5
YOU DON'T HAVE TO GET FANCY
You've probably seen those elaborate web pages that open up into a multimedia
presentation. They're great if you have an upgraded pc that is pretty modern. Otherwise,
you may be shooting yourself in the foot.
You don't have to get fancy to get someone's attention, especially if that someone is
still using a modem line and won't even appreciate the film you uploaded to your site. It
will most likely make their pc freeze.
If you want to reach the widest audience possible, stick with words. You don't have
to even have sound on the machine to read a text message. You don't have to download
RealPlayer or any other fine little piece of software to open up your web page.
You don't have to crash out of your website and re-boot your machine when all you
have presented there is pure text. If some of the videos and multimedia software things
enhance your site, it's still a good idea to put a link and warn people that they are opening
something in a different format.
INCLUDE GRAPHICS
You can include graphics to spice up your sales copy. Graphs are really good to
indicate how a product is effective or saves money. Pictures are very powerful
communicators, just like words. Use them sparingly and make sure that they don't drag to
load.
Whether your copy is on a web page or a piece of paper, you want to make sure to
intersperse the graphics at reasonable intervals. You don't want to overload a page and
make it too cluttered and you don't want it to be so simple and unattractive that it doesn't
grab anyone's attention.
The charts or graphs can be wonderful for compressing a large amount of
information into a relatively small space. It can make your products appear to be
scientifically tested and give an analytical bent to your image. They do need to be
supplemented with text that supports the image, but that is also not long- winded or
complicated.
Graphics are handled differently than text in a search engine. If you have
information that you want a search engine to pick up, make sure you add text so that it is
written in as copy. Also, don't use graphics to get better lettering or an original font. If it
is a graphic and not an actual font like Verdana, the search engines will skip over it for
the most part. The text should always be written in a font that is easily readable to the
reader and to search engines.
DON'T FORGET TO SPELL CHECK
This may seem so rudimentary that you may feel a bit insulted. The truth is that
many people don't bother to spellcheck their work before it goes out. It seems
unbelievable in an age where all word processors have spellcheckers, but it does happen.
Once copy is released to the general public, misspellings produce a very negative
image. It says you can't be bothered to be careful about your copy and thus probably aren't
careful with your business either. If you are a business person, the public expects you to
stand by your words. If those words are misspelled, it's likely they will wonder about your
credibility as an expert on anything.
Well this 5 day course is just a small example of all you will
learn about how produce "Dynamic and Influential Copywriting" on your own. Don't you
owe it to yourself and your family to step up and learn it all?
Click below to gain the understanding of the rest of what it takes to make amazing
profits from writing sales copy that actually sells:
http://www.YOUR-AFFILIATE-LINK.com
To Your Success,
YOUR NAME
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