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Make Money from Home as a Freelancer by Andy Anderson
Little known secrets that give you the power to fire your boss once and for all and work from home on your own terms! ( DETAILS )
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Profitable Freelancing with Facebook
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BLOG POSTS
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BLOG POST # 1

Do You Have A Story To Tell?

Now, this is where the marketing model diverges completely from the conventional model. In a conventional model, you might get up in front of a group of people (particularly if you are consultant) and explain the benefits of your products or services to the people attending your sales presentation. It would be geared to be snazzy, eye-catching, and full of information that meets the customer's needs.

In Facebook, this will only bore people to tears and send them scurrying to the exit door. Instead, after you establish rapport with someone, you will want to opt to begin to reel them into your sales funnel using storytelling as your main technique. Of course, this can take a little longer, but this is not really a business proposition, it is a seduction.

Some of the greatest examples of this type of marketing technique for online sales can be seen at eBay. Who can forget the story of the Virgin Mary grilled cheese sandwich? It wasn't just the image of the Virgin Mary that made it sell for $28,000 and become an Internet story for weeks, it was also the story behind the grilled cheese sandwich that helped increase its value in the eyes of the Internet bidders.

The person who posted the sandwich claimed it was 10 years old and responsible for helping her win $70,000 at a casino. And, as proof of its holiness, the sandwich was said to have never exhibited signs of mold.

While we all find this story incredibly humorous, the fact is she walked away with $28,000 from the auction of a grilled cheese sandwich. And, that's the power of storytelling when it comes to Internet marketing.

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To Your Success,

YOUR NAME
BLOG POST # 2

Getting Facebook Referrals

One of the easiest ways to build a contact list, and also the most effective, is to get a referral from someone you already know. In fact, Facebook was created on this premise when it originally was created with a closed network that you had to be invited into by someone else to access. This is no longer the case, and you can simply choose to sign yourself up without a referral from anyone.

However, then you find yourself in Facebook and you're all alone! Instead of sending out emails to anonymous people, you should always start to try to build your network with people you already know who are on Facebook. This way you never find yourself in the position of having to make an email cold call. Someone will have already introduced you as a friend. This will give you a degree of credibility when you go to approach people you don't know on Facebook, who you would like to get to know. If you have no friends, you can bet others will not trust you as easily as if you have a few friends on your side already willing to vouch for you.

When you sign up, you will be asked for a variety of personal information. You should be truthful with where you went to school, where you live, and where you work (if you don't mind an employer finding out you are on Facebook).

Some people have even tried using screen names, but found that when building a business, it makes more sense to use your own name. After all, hopefully you are not online to post pictures of the latest frat party, but rather to make money. So, if you keep to some decent business standards, you shouldn't have to worry too much about using your own name and it can help to start to brand you as an expert in some field.

The reason for using your own personal information is because you are going to use it to find your friends! If you go in and can find no one there who knows you, you will have to start trying to make friends, without having any friends to speak of. That's like being the new kid in school who no one knows, no one trusts, and everyone thinks is a bit weird. Friends are important because they can help you establish your identity and verify who you are. And, identity is everything in social networking.

So, after answering the profile information, you can start to look for people who might have attended school with you at some time in the past, your prior co-workers, and even people in your specific geographical area. Another great way to find people you already know on Facebook is to think about the types of organizations you have joined in the past. Is there a church you attended?

Plug in the church name in the friend finder and you will be surprised how many people pop up. Any organization is fair game, whether it is a library book club or a business organization. It doesn't hurt to look and it can be a great way to establish a presence from the physical encounters and time you've already spent doing your regular activities in your area.

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To Your Success,

YOUR NAME
BLOG POST # 3

Where Friends Are Made And Friends Become Customers

Facebook is really the ideal onsite community to develop a business. You can even link it to other sites and show your eBay listings or other information on Facebook. More and more social networking sites are trying to engage each other to broaden their appeal and service offerings. You may find that adding your profile into Facebook can zoom sales somewhere else, and vice-versa.

Unlike a regular business interaction, interactions in Facebook are more social. In fact, the main reason Facebook exists is to socially gather together and meet other people. Doing business on Facebook was not the main reason it grew and this has become an offshoot of a popular place to meet. It doesn't mean that the staff of Facebook frowns on doing business on Facebook, since they even have a marketplace for you to do so. However, if you want to be successful on Facebook then you have to learn how to do business in a different way.

Here, you will have to spend some time becoming an active participant of this site to generate some business leads. It is important to start building a network of friends because eventually those friends will also be your customers. However, you can't approach someone with a solicitation like: "Friend", would you like to buy my x product?" This is obviously a solicitation even if you are using the word "friend."

Being a friend means much more on social networking sites than just a word. They are your trusted network and the people who will help you promote your Facebook profile, and thus, by default your business. But, the trick is that you never hard sell your friends, you always have to approach them with the soft sell.

If your friends buy your products, they might share the results with groups or it will show up on their news feed. Facebook is set up to tell other friends about what their friends are doing, whether it is installing an application or buying your product.

There are so many different interconnected pieces to Facebook, that you must remember to be polite and professional to everyone you meet, even those that may want to antagonize you. You never know who will read that exchange and get the wrong impression about you and your business, rather than wondering why somebody else is being unpleasant.

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YOUR NAME
BLOG POST #4

What To Market Through Facebook

If you decide to market a product or service, be sure it is something you stand by and that it resonates with you personally. First, and foremost, Facebook is a social networking platform. If you are selling products that don't appear to resonate with your profile or your mission in life, people will quickly spot you as a marketer and you will not get many people wanting to be your friends.

The key is to always market products that you believe in and that make a difference in other people's lives. That way, when they see who is selling an item, it won't reflect badly on you and your Facebook profile.

On the Internet you can market your own products at a fraction of the cost it would take to promote them physically from one retail store or outlet to another. Examples of products that do very well on the Internet are virtual products like reports, ebooks, music downloads, photographic content, and anything that you can sell in electronic format that might appeal to someone viewing it online.

These products are usually referred to as "info-products." The nice thing about info-products is that they lend themselves very well to low overhead costs. You can produce one product and it takes no effort to create multiple copies and have them delivered automatically through autoresponders. Your sales cycle is very short and your costs are minimal.

You can also market physical products that you deliver in your geographical area or through postal mail. Of course, this takes a lot more effort and you would have to include shipping costs to the price of your product to be able to make a profit. You can even choose to offer your products in several different formats. For instance, maybe some people want the electronic download and others want a physical book. You can offer them a variety of different formats and pricing to find one that suits them.

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To Your Success,

YOUR NAME
BLOG POST #5

Develop Your Network But Don't Abuse It

As you start to attract attention through your interaction on Facebook online, you can start building a network of people who are interested in you and your products. This is very helpful to build a contacts list and customer database. Whether someone buys or not, remember that they are a potential customer and try to get them into your sales pipeline. This can be done a number of ways to help convert traffic into sales.

You will have to devote some time to building your presence on Facebook and some of this can be outsourced as you become more successful. It isn't an overnight, turn-key, operation and every Facebook business should be as unique as the business owner. In fact, this is the primary reason people join social networks: to express their unique identities. So, in order to build a network of people who would be interested in your products, you need to concentrate on resonating with people's unique identities.

For instance, if you were selling tattoo designs online, you might want to create a group on Facebook on what makes designs appealing to some people and not to others. This is less informational and more identity oriented and would attract people who are interested in providing their opinions in your target market.

A Free Service, But Don't Abuse It!

Facebook is a free online service open to everyone. It used to be that you had to be a part of someone's immediate network in order to be invited to join Facebook. That was because it dealt mostly with college students who were still enrolled originally and it was intent on spreading by word of mouth. Now, the service is open to everyone and attracts a number of young professionals.

If you think that because it is free, that you can do anything you want on this community, you had better think again! The community is monitored by the Facebook staff to make sure that people are abiding by the terms of the service agreement. If you are doing something against the terms of the agreement, you can expect your account to be banned or suspended. Without your account, you won't have a business presence. So, be sure to read the terms of the agreement before starting. You don't want to lose your account due to ignorance.

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To Your Success,

YOUR NAME

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