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AD # 1 FREELANCING WITH FACEBOOK Find more clients, market your services globally, and increase you freelance income this year!
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AD # 2 FREELANCING WITH FACEBOOK Learn to harness the power of Facebook to reach existing and potential customers in a way that is extremely time efficient and cost effective.
| AD # 3 FREELANCING WITH FACEBOOK Tap into the tips and tricks to grow your home business with Facebook and earn more money this year!
| AD # 4 FREELANCING WITH FACEBOOK Learn how to use Facebook to make more money with your online business this year!
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BLOG POSTS Feel free to reprint any of these brief blog posts for your website or blog. Just copy and paste the text into your blog or website. We encourage you to use your own byline. Don't forget to add your AFFILIATE LINK to the end of the blog post. Make sure you read and follow our Affiliate Anti-Spam Policy when using any of our blog posts.
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BLOG POST # 1
Do You Have A Story To Tell?
Now, this is where the marketing model diverges completely from the conventional
model. In a conventional model, you might get up in front of a group of people
(particularly if you are consultant) and explain the benefits of your products or services to
the people attending your sales presentation. It would be geared to be snazzy,
eye-catching, and full of information that meets the customer's needs.
In Facebook, this will only bore people to tears and send them scurrying to the exit
door. Instead, after you establish rapport with someone, you will want to opt to begin to
reel them into your sales funnel using storytelling as your main technique. Of course, this
can take a little longer, but this is not really a business proposition, it is a seduction.
Some of the greatest examples of this type of marketing technique for online sales
can be seen at eBay. Who can forget the story of the Virgin Mary grilled cheese
sandwich? It wasn't just the image of the Virgin Mary that made it sell for $28,000 and
become an Internet story for weeks, it was also the story behind the grilled cheese
sandwich that helped increase its value in the eyes of the Internet bidders.
The person who posted the sandwich claimed it was 10 years old and responsible
for helping her win $70,000 at a casino. And, as proof of its holiness, the sandwich was
said to have never exhibited signs of mold.
While we all find this story incredibly humorous, the fact is she walked away with
$28,000 from the auction of a grilled cheese sandwich. And, that's the power of
storytelling when it comes to Internet marketing.
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To Your Success,
YOUR NAME
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BLOG POST # 2
Getting Facebook Referrals
One of the easiest ways to build a contact list, and also the most effective, is to get
a referral from someone you already know. In fact, Facebook was created on this premise
when it originally was created with a closed network that you had to be invited into by
someone else to access. This is no longer the case, and you can simply choose to sign
yourself up without a referral from anyone.
However, then you find yourself in Facebook and you're all alone! Instead of
sending out emails to anonymous people, you should always start to try to build your
network with people you already know who are on Facebook. This way you never find
yourself in the position of having to make an email cold call. Someone will have already
introduced you as a friend. This will give you a degree of credibility when you go to
approach people you don't know on Facebook, who you would like to get to know. If you
have no friends, you can bet others will not trust you as easily as if you have a few friends
on your side already willing to vouch for you.
When you sign up, you will be asked for a variety of personal information. You
should be truthful with where you went to school, where you live, and where you work (if
you don't mind an employer finding out you are on Facebook).
Some people have even tried using screen names, but found that when building a
business, it makes more sense to use your own name. After all, hopefully you are not
online to post pictures of the latest frat party, but rather to make money. So, if you keep to
some decent business standards, you shouldn't have to worry too much about using your
own name and it can help to start to brand you as an expert in some field.
The reason for using your own personal information is because you are going to use
it to find your friends! If you go in and can find no one there who knows you, you will
have to start trying to make friends, without having any friends to speak of. That's like
being the new kid in school who no one knows, no one trusts, and everyone thinks is a bit
weird. Friends are important because they can help you establish your identity and verify
who you are. And, identity is everything in social networking.
So, after answering the profile information, you can start to look for people who
might have attended school with you at some time in the past, your prior co-workers, and
even people in your specific geographical area. Another great way to find people you
already know on Facebook is to think about the types of organizations you have joined in
the past. Is there a church you attended?
Plug in the church name in the friend finder and you will be surprised how many
people pop up. Any organization is fair game, whether it is a library book club or a
business organization. It doesn't hurt to look and it can be a great way to establish a
presence from the physical encounters and time you've already spent doing your regular
activities in your area.
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To Your Success,
YOUR NAME
| BLOG POST # 3
Where Friends Are Made And Friends Become Customers
Facebook is really the ideal onsite community to develop a business. You can even
link it to other sites and show your eBay listings or other information on Facebook. More
and more social networking sites are trying to engage each other to broaden their appeal
and service offerings. You may find that adding your profile into Facebook can zoom
sales somewhere else, and vice-versa.
Unlike a regular business interaction, interactions in Facebook are more social. In
fact, the main reason Facebook exists is to socially gather together and meet other people.
Doing business on Facebook was not the main reason it grew and this has become an
offshoot of a popular place to meet. It doesn't mean that the staff of Facebook frowns on
doing business on Facebook, since they even have a marketplace for you to do so.
However, if you want to be successful on Facebook then you have to learn how to do
business in a different way.
Here, you will have to spend some time becoming an active participant of this site
to generate some business leads. It is important to start building a network of friends
because eventually those friends will also be your customers. However, you can't
approach someone with a solicitation like: "Friend", would you like to buy my x
product?" This is obviously a solicitation even if you are using the word "friend."
Being a friend means much more on social networking sites than just a word. They
are your trusted network and the people who will help you promote your Facebook
profile, and thus, by default your business. But, the trick is that you never hard sell your
friends, you always have to approach them with the soft sell.
If your friends buy your products, they might share the results with groups or it will
show up on their news feed. Facebook is set up to tell other friends about what their
friends are doing, whether it is installing an application or buying your product.
There are so many different interconnected pieces to Facebook, that you must
remember to be polite and professional to everyone you meet, even those that may want
to antagonize you. You never know who will read that exchange and get the wrong
impression about you and your business, rather than wondering why somebody else is
being unpleasant.
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To Your Success,
YOUR NAME
| BLOG POST #4
What To Market Through Facebook
If you decide to market a product or service, be sure it is something you stand by
and that it resonates with you personally. First, and foremost, Facebook is a social
networking platform. If you are selling products that don't appear to resonate with your
profile or your mission in life, people will quickly spot you as a marketer and you will not
get many people wanting to be your friends.
The key is to always market products that you believe in and that make a difference
in other people's lives. That way, when they see who is selling an item, it won't reflect
badly on you and your Facebook profile.
On the Internet you can market your own products at a fraction of the cost it would
take to promote them physically from one retail store or outlet to another. Examples of
products that do very well on the Internet are virtual products like reports, ebooks, music
downloads, photographic content, and anything that you can sell in electronic format that
might appeal to someone viewing it online.
These products are usually referred to as "info-products." The nice thing about
info-products is that they lend themselves very well to low overhead costs. You can
produce one product and it takes no effort to create multiple copies and have them
delivered automatically through autoresponders. Your sales cycle is very short and your
costs are minimal.
You can also market physical products that you deliver in your geographical area or
through postal mail. Of course, this takes a lot more effort and you would have to include
shipping costs to the price of your product to be able to make a profit. You can even
choose to offer your products in several different formats. For instance, maybe some
people want the electronic download and others want a physical book. You can offer
them a variety of different formats and pricing to find one that suits them.
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To Your Success,
YOUR NAME
| BLOG POST #5
Develop Your Network But Don't Abuse It
As you start to attract attention through your interaction on Facebook online, you
can start building a network of people who are interested in you and your products. This
is very helpful to build a contacts list and customer database. Whether someone buys or
not, remember that they are a potential customer and try to get them into your sales
pipeline. This can be done a number of ways to help convert traffic into sales.
You will have to devote some time to building your presence on Facebook and
some of this can be outsourced as you become more successful. It isn't an overnight,
turn-key, operation and every Facebook business should be as unique as the business
owner. In fact, this is the primary reason people join social networks: to express their
unique identities. So, in order to build a network of people who would be interested in
your products, you need to concentrate on resonating with people's unique identities.
For instance, if you were selling tattoo designs online, you might want to create a
group on Facebook on what makes designs appealing to some people and not to others.
This is less informational and more identity oriented and would attract people who are
interested in providing their opinions in your target market.
A Free Service, But Don't Abuse It!
Facebook is a free online service open to everyone. It used to be that you had to be
a part of someone's immediate network in order to be invited to join Facebook. That was
because it dealt mostly with college students who were still enrolled originally and it was
intent on spreading by word of mouth. Now, the service is open to everyone and attracts a
number of young professionals.
If you think that because it is free, that you can do anything you want on this
community, you had better think again! The community is monitored by the Facebook
staff to make sure that people are abiding by the terms of the service agreement. If you are
doing something against the terms of the agreement, you can expect your account to be
banned or suspended. Without your account, you won't have a business presence. So, be
sure to read the terms of the agreement before starting. You don't want to lose your
account due to ignorance.
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To Your Success,
YOUR NAME
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